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The website had the following on the homepage, "The album that preceded this release -." We analyzed that the web page said " Signalled a radical shift in the way Tom Waits presented his music ." It also stated " away from conforming to any kind of conventional approach in instrumentation or arrangements, towards pursuing his own muse without regard for, or even the slightest concession to, what might be expected by mainstream culture. Continues with that agenda and also advances it - something that Waits would sustain throughout his subsequent career. Suffice to say the persona Wa." The header had all time records as the highest ranking search term. This keyword was followed by music blog, alltime records, and music review which isn't as urgent as all time records. The other words they uses is album review. rate music is also included and could not be viewed by search parsers.